Archive, Narrative, National Engagement Strategy

Coming Soon, A New Narrative!

Our sector has a remarkable story to tell. In addition to contributing to the fabric of society we are a significant economic force and our organizations have played a pivotal role in building and defining our nation. The sector reflects Canadian’s values and helps to implement shared visions. Yet we have not always been successful in sharing this story with Canadians.

As part of the next stage in our National Engagement Strategy, Imagine Canada is working with a broad group of organizations to create a new narrative for the charitable and nonprofit sector, and about the legitimacy and trustworthiness of the sector as a whole. We are seeking a better way of talking with Canadians about the role and contribution of our sector.

A starting point for the Narrative Steering Committee, which has its inaugural meeting this week, is a concept paper which is designed to make sure we are all starting at the same point and agree on the narrative’s underlying themes. If you would like to review the concept paper and provide feedback please contact Stephen Faul,Vice-president, Strategic Communications & Business Development at Imagine Canada. We’ll keep you updated on our progress as we go!

For additional information please see this posting written for an English language blog by Imagine Canada President and CEO Marcel Lauzière.


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